From market stall to wholesale: landing your first accounts
Your market stand is working. You have regulars, a product people come back for, and Saturdays that sell out. The natural next step, and the one that smooths out weather-dependent, one-day-a-week income, is wholesale: getting your product onto the shelves of local shops, cafés, and grocers who pay you to do what you already do well.
But wholesale isn't just "selling more." The margins, the pitch, and the logistics are a different game, and getting them wrong means working twice as hard for less money. This guide walks through doing it right, from the wholesale-vs-retail math to the exact way to approach a buyer.
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