Made for the people who show up on Saturday morning

It started with a New York-style cookie company, built booth by booth at local farmers markets. Every weekend taught something the business books left out: how to price so you actually profit, how to pass a health inspection, how to build regulars who come back for you.

For a lot of people, a farmers market stand is the first real step into owning a business. Often it is a cottage food business run from a home kitchen. That should feel exciting, not buried under confusing rules and expensive courses.

So everything here is practical and plain-spoken, and it is being built in English, Spanish, and Portuguese, because the people who make our markets vibrant do not all start in the same language.