The regulars machine: an email playbook for market vendors
You have good Saturdays, but between markets you are invisible. A shopper who loved your bread last week has no way to hear that you will be at a different market this week, that the sourdough sold out by ten, or that you are taking Thanksgiving preorders. You are hoping they wander back. Hope is not a marketing plan.
The fix is the least glamorous tool in the shed and the most powerful: an email list. Unlike a social following, you own it outright, an algorithm cannot bury it, and it reaches the exact people who already like your product. This playbook shows you how to build the list at the booth without feeling pushy, write a weekly email in twenty minutes that people genuinely open, and turn those subscribers into preorders that guarantee revenue before you load the van.
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How to get repeat customers at a farmers market
Why regulars are where the real money is, and how to win them: showing up consistently, learning names and orders, building an email or text list you own, simple loyalty perks, taking pre-orders, and always giving people a reason to come back.
6 min readSocial media for farmers market vendors: turn followers into Saturday foot traffic
A no-nonsense social media plan for market vendors: why the goal is a busier booth not likes, picking one or two platforms, what and when to post, the market-day rhythm, taking better phone photos, and converting followers into in-person regulars.
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