Tools for your market business
Resources
Practical guides to read, plus toolkits and calculators you can put to work the same day.
Toolkits & calculators
Buy once, download anytime from your account.
Florida Vendor Launch Kit
A step-by-step walkthrough from idea to your first market day in Florida: product line, cottage food rules, labels, pricing, and packing day, with worksheets for every step.
Coming soon
Farmers Market Pricing Calculator
An Excel workbook that prices from your costs up: ingredients, packaging, booth fees, and time, so you know your break-even before Saturday.
Coming soon
Guides
Free, practical articles on starting and growing at the market.
What to sell at a farmers market: a framework for choosing your product
A five-lens decision framework for choosing a product that actually sells at your market: demand versus competition, margin after your time, shelf life, your unfair advantage, and seasonality, plus how to test cheaply before you commit.
6 min readHow to start selling at a farmers market
A practical, six-step path from idea to your first Saturday, picking a product, checking the rules, applying to markets, and setting up a booth people walk toward.
6 min readCottage food laws 101: what you can sell from home
What a cottage food law is, the foods usually allowed, why the details change from state to state, and exactly where to find the rules that apply to you.
5 min readCottage food laws by state: what changes when you cross a state line
There is no federal cottage food law, so six things change from state to state: the allowed foods, whether you need a permit, a sales cap, where you may sell, your label's exact wording, and training. Here is how to read any state's rules and find yours.
7 min readWhat is a cottage food? What counts, what doesn't, and why
A plain-English definition of cottage food, the shelf-stability line that decides what qualifies, the categories usually allowed and usually excluded, why the list changes from one state to the next, and how to confirm whether your product makes the cut.
6 min readSelling jams and preserves at a farmers market (and why salsa is different)
Jams and jellies are the classic cottage food, and there is a specific regulatory reason why. The acidity line that separates them from salsa and pickles, what a process authority is, naming your product honestly, and how to label and sell it.
7 min read